We human beings are strange creatures. We are continually striving to try new things. In fact, it is our very aim to approach the distance or the unreachable to make them available. We want to walk where nobody has stepped before, to be the first to try out the latest trends. Reaching for the new, the previously out-of-bounds, is our primary goal. The most interesting part of all of this is that we are ready, even, to pay a significant amount just to realize all of our goals-all of the things that we strive for...
Often, the price is a measure of quality. The more expensive something is, the better it is. At least, such is the conviction. Very often, many desirable things seem overpriced. We wish that they were cheaper, so that we would be able to acquire them. We wait for discounts, promotions, and sales. The goal is to get the same product at a lower price. Well, is the price still a measure of quality? At the end, we typically have a product of the same quality at a lower price. So, the price is the variable, and the product is the same.
Then, why do we approach doubtfully some of the most inexpensive things, the things that are given to us for free?
So many people are afraid to give free software trials a shot. Typically, their minds go one of these ways:
- If the free trial is promoted with all caps, a bigger font with words in a different color, blinking maybe, than the first impression is: What is this? If we see a different color, too much flickering, the words "for free," it is suspicious. It must be a virus, for sure!!!...Go away, as quick as you can!!!
- If it is not eye-catching, then the trick is that it's being offered for free. So, the person's thoughts are as follows: They offered it for free as a "bite" for you to get it, try it, and give the company access to your computer so that it can settle in there and harm it. Then, I'll never be able to get rid of it…Of course, I won’t give it a try!!!
- There is also this way of thinking: They offer the trial for 15, 20, or 30 days only; therefore, that won’t make any difference for me. If I want to benefit after the trial expires, I will be asked to pay a “good” amount. Nobody gives you anything good for free. Thus, it's better ignore to it and not even try it at all…
“It’s not the mistakes and failures you have to worry about, it’s the opportunities you miss when you don’t even try that hurt the most”
Unknown
I would like to reassure you and get rid of these negative thoughts that you may have. Let’s start to see these free trials differently:
- The trial has been offered to me, as I am involved in a way in that business. I might need it, so I’ll check it out…
- It is for free, as we all respect the rule, “Try before you buy." Therefore, because it is a product with a price, we deserve a try for free…
- It is an innovative solution for my business, so why stand still when I can step forward? If I don’t try it, I’ll never find out what it is, exactly…
- With relative ease, I can check out who developed the software, who offers the trial, how serious it is, and so on…
“Never regret…If it’s good, it’s wonderful. If it’s bad, it’s experience.”
Victoria Holt
Because these trials are offered to us for free, we should treat them as gifts. We should appreciate them more, give them a higher value, and proudly share with others what we have been offered. After all, nothing is more expensive than a free gift. If we see trials in this way, we’ll realize that they can only make us better…
