If you don’t know Facebook Live yet, this article’s made for you!
The live video sharing feature was recently implemented by Facebook and is already a big hit among the users and brands using the biggest social network.
With more than 1.7 billion active users, it presents a huge potential! It’s now up to you to enjoy it, and develop your online brand.
Why choosing Facebook Live?
It’s been proved that Facebook Live videos tend to involve users at a higher rate than pre-recorded videos: up to 10x more comments and 3x as much time spent watching your videos, compared to regular ones.
A bigger impact. As Facebook’s algorithm processes Live videos differently, you’ll appear in priority in the users’ newsfeed and people liking your page will also receive a notification.
A new way to share. Unlike pre-recorded videos, that may seem too formal or lack spontaneity, Live videos bring users closer to the one sharing them. As comments are posted live, it’s then possible to discuss and exchange together. That’s a real opportunity to strengthen your contacts’ trust towards your brand!
What should you share on Facebook Live?
An event taking place close to your properties, or their region. A festival, a concert, fireworks… There are lots of examples and opportunities for you to share what happens in your region, and what makes it so attractive. Show your potential guests they won’t get bored if they choose to travel with you!
Interview a team member. Show travelers what’s happening behind the scenes of your guestrooms, cottage or rentals. Again, this is a perfect way to gain trust amongst your potential guests.
Feature a partner company’s or craftsperson's activity (vineyard, bakery, etc.). This is a good way to build your image and make yourself known, especially if the partner does the same with your vacation rentals.
Share privileged moments highlighting your properties (swimming pool, sunset in your garden, encountering wild animals…), to be chosen depending on your rentals’ characteristics.
Give an overview of your region’s tourist sites. A museum, sports activities, a landscape, give your travelers 1,000 reasons to choose you.
How do I access Facebook Live?
Verify your page. Follow Facebook’s instructions and you should receive your confirmation within 24 hours.
Ensure you have updated your Facebook app. As your goal is to share live videos, it can only be done with a mobile device (which means it’s not accessible from your computer). Once it is done, you’ll find the option by clicking on Publish on your page, and then Share Live video.
You’re now live!
To get the best feedback and audience, you should follow these simple, yet effective advice:
Even though people watching your video expect you to be spontaneous and open, you should still prepare a little bit ahead of time what you will say and show.
Let the users know about your upcoming video a few days ahead, with a reminder on the same day.
Ask questions, answer the people watching you and also, make sure the video is long enough to receive the biggest visibility possible.
Social networks keep evolving but if you know how to use them the right way, it will be positive to your business. Simple, quick and easy to use, networks are a true gold mine when it comes to free advertising on internet!