Almost every vacation rental owner or manager has already had to face the low season issue: for some, the low season happens in winter whereas for others, summer has the lowest rate of bookings.
Yet, seeing a decrease in your rentals’ bookings isn’t necessarily inevitable - there are tips that could help you maintain a steady flow of travelers in your properties, if you know how to use them. We’ve selected some of the best tips to help you with your vacation rental business.
1. Communicate on social networks
Admittedly, the period is quieter, but that doesn’t mean your communication should be too!
Often, the only window travelers can have on your property comes down to booking platforms, your website and social networks such as Facebook, Twitter, Instagram… It is essential you keep feeding your pages, but also answer to your followers’ and fans’ questions and keep posting on your blog, if you have one. Why not seize the opportunity to prepare a contest and offer a few nights on your property during the low season to the winner?
Make sure the potential travelers won’t forget you!
2. Reduce prices and set up flash sales
Adapting the prices of your properties depending on the season is one of the keys of the vacation rental industry. Indeed, why would travelers want to pay the same price for a villa on the Côte d’Azur in July and in January, whilst your rental doesn’t offer the same attractive features?
You can also organise promotions and flash sales, that will last a few days or even a few hours only for the low season, in order to boost them.
3. Adjust your rental ad
We introduced you to vacation rental listing optimisation on a previous article:don’t forget to update your pictures and the activities that are available depending on the seasons (skiing and snow during winter, hiking and sun during summer, for example).
With the advent of internet and social networks, advertising isn’t only limited to TV, papers or the street anymore. New and cheap solutions have been brought to fit every business’s needs: Google AdWords, Facebook Business, Instagram Power Editor…These tools will help you reach new potential customers.
5. Highlight your region’s strong points
Whether you’re in low or high season, there’s (almost) always something to do!
Show your guests that in winter or in summer, your rental is THE ideal destination. Highlight the tourism activities that are available during the low season, create partnerships with some of the local businesses.
6. Make the difference thanks to a new tourism trend
Ecotourism, sports tourism, niche markets… There are so many possibilities for you to stand out and attract new customers thanks to 6 new tourism trends!
If you want to galvanise the off-season, keep this question in mind: why would a traveler choose my property to go on that particular season, rather than another season?
Bring an added value, one more reason that would help make your potential customers forget that there even exists a low and a high season in your region.