With this new article, we carry on introducing social networks for vacation rental. Today, we’d like to feature one of the most recent creations in the professional digital communication world: Snapchat.
Are some of your rentals especially designed for a younger audience (small apartment in a city center, technological equipment, floors)? Here’s some good news: you can use Snapchat to develop this customer base.
This network is way less developed in the vacation rental industry, so grab this opportunity for you to make an impact on your potential travelers!
With more than 150 million daily active users in 2015, its market is very promising.
Snapchat is a pictures and short videos sharing app, for iOS and Android. Contrary to other social networks, Snapchat’s shares are only available for a limited period of time: from 1 to 10 seconds, maximum. Then, after 24 hours, they’re being automatically deleted. Short-lived marketing is at its peak!
It’s now up to you to share less substantial information, that can be less formal than on Facebook, for example.
What to share on Snapchat
Young people under 30 are their target #1: keep this in mind when sharing a video or a picture!
Create geofilters that can be available within your property’s perimeter: a low-cost ad, animated by your guests!
Share time-limited coupons, especially for Snapchat. Encourage your visitors to book ASAP, and ensure the best return on investment.
A real-time window on your vacation rental: on Snapchat, there are no Photoshop, no professional photos. Speak directly to your audience, add some funny filters, write a message with your finger, no need to get the perfect shot! That’s even what makes it so special: capturing the instant. Picture your rental, its attractive features, its visitors - with their consent, and why not asking them to make a short testimony?
Highlight the local events, what can be visited in its surroundings… Anything that could interest a younger audience!
Used with the other main networks, Snapchat can help you make the difference and stay in your potential travelers’ minds, especially if you wish to reach a younger target, on a less conventional and funnier way!