Isn’t freedom and autonomy every vacation rental manager’s dream?
Following the recent #BookDirect day which was organised by VRMintel on February, 7th, renters and travelers got the opportunity to realise how booking direct without OTAs (Online Travel Agency) can be an advantage.
This operation helped reach more than 18 million potential travelers in 24 hours only, via a Twitter & email campaign. It’s a safe bet to say this will have a positive impact on vacation rental bookings and the generated revenue.
#BookDirect: Why going without OTAs?
When owning or managing several vacation rentals, creating your own online platform reuniting all of your properties becomes essential as it’s the safest and most direct way to receive commission-free bookings! Depending on the OTA, commissions can reach up to 25% of the final price. This represents a huge share of your revenue, being redistributed to an outside agency. Incidently, there are no commissions when bookings are made on your own platform: the price displayed is the price to be paid, which you’ll directly receive.
This is also the only true solution if you wish to remain independent and set yourself free from big booking websites and their approach on the vacation rental industry which may not match your expectations or vision. Your website helps you build your own brand.
How can you work without OTAs?
Your website becomes a real front-window of your properties that potential travelers can access from the same place:
You can define your own branding, which will help you stand out from the competition such as Simplissimmo, a furnished apartments manager in Montreal. A personalised website allows you to determine your communication line and manage your pictures, listings, calendars and communication from the same platform.
A direct relation with travelers thanks to, for instance, the possibility to add a direct booking and contact tabs.
What should you highlight on your website?
Transparency: highlight your team (pictures, job descriptions…) and build trust among your travelers
Your properties’ name: ever heard of the “Billboard effect”? When leaving enough relevant information on your OTA listings, such as the name of your property and your company, this effect shows a certain amount of potential travelers will Google your name, in order to find your professional website and book direct.
“About”: write about your company, its culture, brand, commitments.
Blog: help your company grow online by sharing some advice, travel tips, the places to visit, latest info and what’s new in your rentals. That’s also a good way to improve your SEO.
Newsletter: encourage your visitors to leave their email when visiting your website, you’ll then have a database to send newsletters with Zapier. This is the best way to keep in touch with your visitors, even if they’ve never booked a stay with you.
Feel like getting your own, personalised website?
Discover our tailored website builder, especially made for your vacation rentals. Whether you need a powerful landing page, striking galleries, a professional blog or an online store, it’s all included in your BookingSync website.
Once created, it’s up to you to get your website known by sharing it regularly on social networks: Twitter, Facebook, Instagram etc.!