Families are generally accepted in vacation rentals, but are yours really prepared for young children?
Let’s review together a few tips on how you can improve your rental offer and adapt it to most travelers.
Targeting families: 35% of total travelers in the US
If you’re still wondering if there’s anything more to earn when targeting families, these statistics should speak for themselves: 35% of US tourists travel as families, and 44% of people aged 18-35 travel with their children.
Our client Ovo Network understood that well, and even decided to create their very own label: “Cool for kids”, which ensures families will find everything they need in the selected rentals.
So, let’s get to work and see what you can do to try to attract these potential guests!
Secure the property: parents like to know they’ll find the same security and comfort as they do in their own home. You can, for example, add children’s safety gates to the stairs. If there’s a swimming pool available in the house, buy a solid safety pool cover or a pool alarm for a better peace of mind.
Equip the rentals with some basic gear: high chair, booster seat, plastic cutlery and plates, potty, baby monitor, crib, night-light… You can also prefer to install a bathtub instead of a shower, which is more convenient for young children and babies.
Save at least one room for children: make it colorful, add a playground with board games, DVDs, books… You can also choose to add bunk beds to the room, to save some space (and most children LOVE bunk beds!).
Make it fun: holidays aren’t just about museums and restaurants. It’s also about quality family time! Show families they’ll have fun not only in your city or region, but also in your property. You can also list all the family-friendly outdoor activities that are available around your house or apartment: amusement parks, beaches, playgrounds, basic hiking trails, family-friendly restaurants, etc. Which takes us to the last point…
Adapt your listings to families: take pictures of the family-friendly features you offer and show how your property has been secured. For example, if there’s a road near one of your rentals, specify if the garden door can be locked.
Your BookingSync listings can also be adapted, depending on the features available in the properties (open the image in a new tab for a better overview):
Of course, these are just examples of all what you can do to attract families and make them feel safe in your vacation rentals.
Have any other tips to share? Write them in the comments!